Independent eyewear brand leader in the IEAF campaign setting

India Eyewear Access Forum · Founding brand onboarding

Bring your collection to India.

Everything required to evaluate the commercial scope, event details, preparation pathway and first application step for the Founding Delhi Edition.

Date9–11 January 2027
VenueHall 1, Bharat Mandapam, New Delhi, India
Participation€4,500 plus applicable taxes
ConfirmationsClose 31 August 2026
Independent eyewear brand leader preparing for the IEAF founding edition
Founding participationYour collection, presented with contextA structured qualification, preparation and market-response pathway.

Founding participation

A place for your collection.

The onboarding pathway explains the participation scope, preparation, commercial terms and qualification process before any brand makes a commitment.

The proposition

A market-access programme delivered through a curated international eyewear showcase.

Participation scope

What is included in the founding package.

Presentation

Curated showcase

A focused display of 35–50 eyewear samples within the IEAF multi-brand environment.

Visibility

Media preparation

Brand information and agreed campaign assets integrated into Optician India and event communication.

Market access

Qualified engagement

Introductions and conversations with relevant retailers, distributors, buyers and optical professionals.

Commercial signal

Order-intent capture

Conditional commercial interest recorded for structured post-event discussion—not represented as confirmed sales.

Intelligence

India response report

A confidential summary of market reaction, priority observations and recommended next steps.

Follow-through

Partner introductions

Qualified distributor introductions and selected follow-up, including MIDO 2027 where relevant.

Commercial terms

€4,500

plus applicable taxes. Payment is structured in two 50% instalments under the signed participation agreement.

Confirmation deadline31 August 2026
Participation statusSubject to brand qualification and agreement
Travel & freightHandled separately unless explicitly included in writing

The pathway

From first interest to India market response.

  1. 01

    Expression of interest

    Share your brand, collection and India objectives through the form below.

  2. 02

    Qualification conversation

    Pro-Kit 5 reviews fit and holds a focused call to understand your commercial priorities.

  3. 03

    Agreement & confirmation

    Approved brands sign the participation agreement and complete the first 50% payment.

  4. 04

    Brand preparation

    Provide brand information, campaign assets, collection details and agreed presentation requirements.

  5. 05

    Collection coordination

    Prepare 35–50 eyewear samples; shipment and handling instructions are confirmed before dispatch.

  6. 06

    Delhi edition

    Participate in the founding edition at Hall 1, Bharat Mandapam from 9–11 January 2027.

  7. 07

    Market response

    Receive structured feedback, relevant introductions and recommended follow-up actions after the edition.

Prepare after acceptance

The core information and assets we will request.

Exact logistics and deadlines are issued to confirmed brands. Do not dispatch samples before receiving written coordination instructions.

  • Company and brand profile
  • Collection overview and price positioning
  • India objectives and preferred partner profile
  • High-resolution logo and campaign imagery
  • Product information for the selected samples
  • Authorised commercial and logistics contacts

Founding brand application

Start with an expression of interest.

This is the first qualification step. It does not create a participation commitment. Pro-Kit 5 will review the information and contact suitable brands for a focused conversation.